Overview
In a first for our industry, Rovertown analyzed 78 million push notifications and uncovered the best practices. For example, did you know that push notifications sent in the morning and evening hours were 121% more effective than the average standalone push notification?
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Push Notification Benefits
- Push notifications are important because they allow brands to directly communicate with their customers and increase customer retention and satisfaction.
- Push notifications can be used to communicate a variety of messages, including discounts, brand personality, and information about in-store events.
Push Notification Effectiveness
- Retailers that followed Rovertown's push notification guidelines saw a 177% increase in app users from month to month.
- Retailers that utilize push notifications observe a 129% increase in app user sessions.
Push Notification Optimization
- Incorporating emojis in push notifications, regardless of the specific emoji used, leads to a 47% increase compared to standard push notifications.
- Push notifications that focus on general promotions instead of explicitly mentioning prices perform 32% better than average push notifications.
- Data from 78 million push notifications reveals that users are more likely to engage with a vague notification that sparks curiosity, such as "New app exclusive offers just dropped," rather than a specific advertisement.
- Push notifications that use negative phrasing, like "Don't miss out," perform worse than those with positive messaging.
- The highest open rates for push notifications occur in the early morning and late evening, as well as early in the week, suggesting users are more likely to engage when they have free time.
- Push notifications can result in a declining return when used too frequently, with the first notification yielding the highest return and subsequent notifications showing diminishing returns.
- Push notifications that use clickbait-style messaging, without revealing the specific offer, tend to have higher open rates (around 1.8% to 2%) compared to those that explicitly mention dollar signs (open rates of 1% or lower).
Push Notification Engagement Rates
- There is no definitive answer to what constitutes a good average open rate for push notifications, as it can vary depending on factors not discussed in the provided text.
- A good engagement rate for push notifications is around 2%, but this can vary depending on audience segmentation.
- Over 85% of retailers using Rovertown have sent a push notification in the last month.
- Apps with loyalty and payment functionality tend to have higher engagement rates.
Push Notification Opportunities
- Themed campaign days, such as National Doughnut Day, coffee days, and pizza days, present strong opportunities to engage app users with push notifications.
