At Rovertown, we understand the importance of engaging customers with timely and thematic promotions throughout the year. That's why we've crafted a detailed calendar of in-app marketing campaigns that align with national holidays and seasonal events. Here's how you can keep your convenience store buzzing with activity throughout the year.
January 16: Hot & Spicy Food Day
Showcase hot and spicy food items using Carousels to entice customers to participate in the national holiday.
March 7: Employee Appreciation Day
In your Employee Hub, offer an exclusive employee coupon on National Employee Appreciation Day to show your thanks for your team.
May 5: Cinco De Mayo
Use one of Rovertown’s Cinco De May Canva templates to create a Full Bleed Special that highlights the holiday and encourages customers to come and buy items to celebrate.
June 21: Summer Promo
With the guidance of Rovertown’s Vendor Guidebook, get sponsorships to give out deals for the beginning of Summer. Create a Takeover Special Gif, using Rovertown’s Canva template, to promote the summer campaign.
September 7: National Beer Lovers Day
Send a targeted Push Notification to users who visited the 21+ app page. Wish them a happy Beer Lovers Day by offering them some app-exclusive coupons.
October 1 : Spooky Season
Create a Video that shows and add it to the home page of your app to spread the Spooky festivities. The video can include Halloween items your store will have in stock.
