At Rovertown, we understand the importance of engaging customers with timely and thematic promotions throughout the year. That's why we've crafted a detailed calendar of in-app marketing campaigns that align with national holidays and seasonal events. Here's how you can keep your convenience store buzzing with activity every month.
🎉 Jumpstart January
New Year’s Day (January 1)
Kickstart New Year’s resolutions with "Wellness Wins" deals and sweepstakes in collaboration with health-focused brands.
Thank Your Customers Week (January 2-8)
Celebrate the heart of your business – your customers. Offer special “Thank You” rewards on the app to show your appreciation.
National Pizza Week (January 14-20)
National Pizza Week is a week-long celebration that begins on the second Sunday in January every year. Advertise an app-only coupon for free extra toppings or a discount on a slice.
🌸 Spring into Sales
Employee Appreciation Day (March 1)
Spotlight your stellar team using Rovertown’s store tagging system. Create a Special to shoutout an employee from each store location.
Easter (March 31)
Create an Easter Egg Hunt on the app by adding a “hidden” image of an easter egg at the bottom of your app page. When clicked, it takes them to a secret page that has a coupon for a free in-store treat.
National Car Care Month (April)
Drive attention to your car wash services with month-long promotions.
Stamp Out Hunger Food Drive (May 11)
Set up in-app donations where loyalty members can redeem 1,000 points for $1 to donate to a local food bank – "Points for Purpose".
🌤️ Sizzling Summer Strategies
Dairy Month (June)
Send Push Notifications like "Milkshake Mondays" or "Cheese Lovers’ Fridays".
Back-to-School Month (August)
Engage the Gen Z audience with your in-app racing game promos.
🍁 Fall into Engagement
Truck Driver Appreciation Week (September 15-21)
Offer a “Fuel Up, Drink Up” Special – a free beverage for truck drivers when they fuel up at your gas station.
Pizza Month (October)
Offer special pizza combo deals.
🎄 December’s Festivities
Holiday Season (December 1)
Create a Holiday Gift Guide Carousel within the app that features giftable items for every kind of customer.
Giving Tuesday (December 3)
Turn profits into purpose by donating a portion of that day’s earnings to a local charity.
Ugly Sweater Day (December 20)
Reward customers' holiday spirit. Create a Takeover Special like: "Show Your Festive Worst!" – Show the cashier your ugly sweater and get a free coffee or fountain drink!
With these strategic in-app campaigns tailored for specific times of the year, your convenience store can not only boost sales but also build a loyal community of engaged customers. Remember to personalize each campaign to reflect your store's unique brand and community. Happy marketing!
