HEC-TV outlines the RoverTown story in 10 minutes and 48 seconds. Click here to watch on HEC-TV's site, click play below or just keep reading!

RoverTown was born in 2009 when a student at Southern Illinois University in Carbondale, IL found himself wishing for a simple way to find and use his student discounts. That student was RoverTown's CEO Mike Philip.

Philip started out by selling "RoverCards" to students on the SIU campus. These were physical cards that students could purchase to get exclusive discounts. The participating businesses were listed on the back of the card, but soon Philip signed up so many that he ran out of room to show them all. His ever-expanding discount program needed a better system..

That's when CTO Michael Rzeznik and COO Jeffry Harrison joined the RoverTeam and together they would found RoverTown - a student discount program entirely

That's when CTO Michael Rzeznik and COO Jeffry Harrison joined the RoverTeam and together they would found RoverTown - a student discount program entirely on students' smartphones via the RoverTown mobile app, no cards or coupons required. And better yet, they made it 100% FREE for students to use.

on students' smartphones via the RoverTown mobile app, no cards or coupons required. And better yet, they made it 100% FREE for students to use.

RoverTown is truly a company created by students for students, which means Philip, Rzeznik, and Harrison had to start small. But soon a big window of opportunity with the St. Louis Arch Grants program led the three founders to St. Louis with a $50,000 grant. From that moment on, RoverTown continued to gain traction with students, businesses, and investors.

Today, RoverTown has expanded to over 100 colleges and universities, signed up over 1500 businesses, and given over 2 million students 100% FREE access to the RoverTown Mobile Student Discount Program.